Programmatic Display Advertising Products
Behavioral-Targeted Display Banner Advertising:
Delivering display banner ads to online users on all devices (desktop, tablet, mobile websites & in-app environments) based on specific data-targeting parameters: demographics, incomes, interests, past purchases, purchase intents and geographic location.
Behavioral-Targeted Display Banner Advertising
Delivering display banner ads to online users on all devices (desktop, tablet, mobile websites & in-app environments) based on specific data-targeting parameters: demographics, incomes, interests, past purchases, purchase intents and geographic location. (Can be geo-targeted.)
Retargeting Display Banner Advertising
Delivering display banner ads to online users who have visited an advertiser’s website to re-engage the prospect with the brand on sites they visit after they leave the advertiser’s website. (Typically included with Behavioral-Targeting Banner Campaign. Can be geo-targeted.)
Behavioral-Targeted In-App Ads
Delivering mobile banner ads to mobile device app users (on cell phones and tablets), based on specific data-targeting parameters, including demographics, app usage, app categories and geographic location of the device. Can also be used for video ad formats.
Premium-Sized Display Banner Ads
High-impact, large format display banners (970 x 250 & 970 x 90) that typically run at the top of a webpage, ensuring above-the-fold placement and increased visibility on premium websites.
Native Content Advertising
Advertiser-sponsored content that has the look and feel of the publisher site. Behaviorally targeted, in-feed and in- article native ads allow the advertiser to immerse their brand within the publisher site to reach the right user, at the right time, within the right context.
Search Retargeting with Display Banners
Delivering display banner ads in real-time (within a 2-hour window) to online audiences who have recently searched a selected campaign keyword in a search engine. The audience is updated every 2 hours with new IP addresses of recent searches to keep the data relevant and timely. Can also be used for video and native ads formats.
Cookie-Free Contextual Targeting Display Banners
Delivering display banner ads to online users based on websites and web pages with specific content (articles/text) related to selected Topics/Categories (i.e. Health: Pediatrics, Law, Gov't & Politics: Politics). Contextual targeted ad delivery can also be geo-targeted to region, DMA, city, zip code, etc.
Leverage consumer’s foot traffic by identifying the physical address locations of mobile device IDs and with cross-device targeting, a targeting audience is created to deliver ads on all devices. Both real-time geo-fencing as well as a lookback audience (up to 365 days, or a specific date within past 365 days) of visitors to a specific physical location can be used for targeting with display banner and video ads.
TargetAdMail – Display Banners in Third-Party Publisher Subscriber Emails
Behaviorally targeted and geo-targeted display banner ads delivered in third-party publisher emails sent to opted-in
subscribers from high-quality publishers, such as New York Times, Better Homes & Garden, Shape, Expedia, Parents, etc.
Data-Driven B2B Targeting Display Advertising
Delivering display banner ads to target professionals/business audience decision-makers based on title/industry/certifications, as well as targeting employee devices (desktop/laptop/tablet/mobile) at target companies based on the SIC or NAICS code for specific industries (i.e. manufacturing, finance).