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Programmatic Display Advertising Products

Behavioral-Targeted Display Banner Advertising:

Delivering display banner ads to online users on all devices (desktop, tablet, mobile websites & in-app environments) based on specific data-targeting parameters: demographics, incomes, interests, past purchases, purchase intents and geographic location.

Banner Advertising

Behavioral-Targeted Display Banner Advertising

Delivering display banner ads to online users on all devices (desktop, tablet, mobile websites & in-app environments) based on specific data-targeting parameters: demographics, incomes, interests, past purchases, purchase intents and geographic location. (Can be geo-targeted.)

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Retargeting Display Banner Advertising

Delivering display banner ads to online users who have visited an advertiser’s website to re-engage the prospect with the brand on sites they visit after they leave the advertiser’s website. (Typically included with Behavioral-Targeting Banner Campaign. Can be geo-targeted.)

Behavioral-Targeted In-App Ads

Delivering mobile banner ads to mobile device app users (on cell phones and tablets), based on specific data-targeting parameters, including demographics, app usage, app categories and geographic location of the device. Can also be used for video ad formats.

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Premium-Sized Display Banner Ads

High-impact, large format display banners (970 x 250 & 970 x 90) that typically run at the top of a webpage, ensuring above-the-fold placement and increased visibility on premium websites.

Native Content Advertising

Advertiser-sponsored content that has the look and feel of the publisher site. Behaviorally targeted, in-feed and in- article native ads allow the advertiser to immerse their brand within the publisher site to reach the right user, at the right time, within the right context.

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Search Retargeting with Display Banners

Delivering display banner ads in real-time (within a 2-hour window) to online audiences who have recently searched a selected campaign keyword in a search engine. The audience is updated every 2 hours with new IP addresses of recent searches to keep the data relevant and timely. Can also be used for video and native ads formats.

Cookie-Free Contextual Targeting Display Banners

Delivering display banner ads to online users based on websites and web pages with specific content (articles/text) related to selected Topics/Categories (i.e. Health: Pediatrics, Law, Gov't & Politics: Politics). Contextual targeted ad delivery can also be geo-targeted to region, DMA, city, zip code, etc.

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Location-Based Targeting

Leverage consumer’s foot traffic by identifying the physical address locations of mobile device IDs and with cross-device targeting, a targeting audience is created to deliver ads on all devices. Both real-time geo-fencing as well as a lookback audience (up to 365 days, or a specific date within past 365 days) of visitors to a specific physical location can be used for targeting with display banner and video ads.

TargetAdMail – Display Banners in Third-Party Publisher Subscriber Emails

Behaviorally targeted and geo-targeted display banner ads delivered in third-party publisher emails sent to opted-in

subscribers from high-quality publishers, such as New York Times, Better Homes & Garden, Shape, Expedia, Parents, etc.

Friendly Business Team
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Data-Driven B2B Targeting Display Advertising

Delivering display banner ads to target professionals/business audience decision-makers based on title/industry/certifications, as well as targeting employee devices (desktop/laptop/tablet/mobile) at target companies based on the SIC or NAICS code for specific industries (i.e. manufacturing, finance).

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